Clean Water Initiative | Print Flyer Campaign

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Project Insights

The Global Clean Water Initiative, a California-based non-profit organization, strives to ensure that people around the globe have access to clean water. The initiative seeks to make the strongest impact on communities by partnering with local organizations, leaders, and community members to find sustainable solutions.

This project was designed for a print campaign to increase awareness of the initiative throughout Mexican communities, using a call-to-action flyer to encourage members of the community to volunteer.

Over 50% of Mexico's population faces water scarcity, with low-income communities being impacted the most. 88% of the population currently resides in urban areas, with the majority living in the capitol of Mexico City. This flyer was designed to be displayed for that community. An alternate version in Spanish will be added.

Rationale

The main image, a pair of hands cupped under running water, suggests care for natural resources and supports the mission of the client. The hands may speak to Mexican communities because they reflect a brown skin tone and appear youthful and strong. With the majority of the population being female, more women are likely to see the flyer and they may identify with their own hands catching the liquid of life, or their children wanting to drink from a fountain. The image was filtered to have a canvas, modern-like street texture to it, intended to appeal to the 30-somethings that make up the average age group of the population.

The header typography is bold, proud, and authentic, catching the eye and filling the view with everything the viewer needs to know. The header texts are in color; a cyan, magenta, and green which plays to the bright, cultural feelings of the audience. The secondary type is a classic sans serif that reads modern, relatable, simple, and free, making it easily legible to all audiences.

A vibrant, yellow border presents a raw, playful, warm highlight that captures and welcomes the interested eye traveling within the densely populated urban areas of concrete and natural tones.

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Graphic Designs © Jacqueline 'Jae' Bello
All images and mockups used obtained from free use, public domain websites, and all raw design files contain appropriate copyright information.